// The S.C.A.L.E. Method

Where is
the
bottleneck?

We don't start with campaigns. We start with the question: where is the bottleneck? Marketing without method is gambling. Creative without positioning, budgets without business case, channels without attribution, tests without hypotheses, and presence without follow-up. All factors that prevent a good return on marketing. To remove these obstacles, MCG Digital starts every engagement with a Digital Audit. The audit is the diagnosis, the S.C.A.L.E. method is the solution.

Free Funnel →
// The Method 01

Five principles
for methodological growth.

— 01
S
Stand Out
The customer doesn't stop at what stands out. They stop at what resonates. We start with the deepest customer need: the pain or frustration of your target audience. Positioning, brand promise and proposition are reviewed. Assumptions are validated through rapid micro-tests, before large investments are made.
— 02
C
Case-Driven
Finance as the foundation for marketing. We calculate multiple ROI scenarios based on your margin, conversion rate and budget. So you know exactly what an investment in digital media can deliver, before a single euro is spent. Optional: attribution and predictive analytics for data-driven validation.
— 03
A
Accountability
Lack of accountability is at the core of most agency frustrations. MCG Digital always optimizes for ROAS, revenue and profit. Not spend, reach or reports full of jargon. Full transparency on results, costs and optimizations. Shared access to accounts. No hidden margins.
— 04
L
Leverage
80% of budget goes to proven channels and creatives. 20% to experimentation and validation of new hypotheses. Test small, scale fast. Stop what doesn't work, without emotional attachment to channels or formats. This is the discipline that prevents growth from coming at the expense of profitability.
— 05
E
Everywhere
Those who stick to familiar channels lose momentum. MCG Digital fully integrates brand and performance across the digital funnel. From awareness through social and search to loyalty via email and automation. The customer journey is optimized as a whole - not channel by channel in silos, but as a connected system focused on growth.
// After the Funnel 02

After the funnel:
two clear
routes.

The Free Performance Funnel is our starting point. We build a complete funnel in your branding: pre-sell page, landing page, email flows, checkout and a calculated business case. In 10 business days. Free.

We always start on a monthly basis. No long-term contracts. Just a solid foundation and mutual commitment to grow together.

// The two routes
  • Route A: Build funnel — Does the initial review show the funnel is not yet profitable or scalable? Then we build the funnel first: landing pages, conversion optimization, email flows. Only then do we scale campaigns.
  • Route B: Start immediately — Is the funnel already in order? Then we do the campaign setup and go live directly. No delays, no unnecessary steps.
  • Always shared access to your own accounts
  • Monthly reporting on the KPIs we agreed upon together
  • Clear scope per month — no vague promises
  • New clients always start on a monthly basis
// The Free Performance Funnel
The strategic
starting point of
every part-
nership.

The Free Performance Funnel contains everything you need to assess whether a partnership makes sense: competitive analysis, customer research based on hundreds of reviews, a fully designed funnel and financial projections. Not a PowerPoint, but a working system.

We build this for direct-to-consumer brands that are serious about scaling. The goal: prove it works before you spend a single euro.

Free Funnel →
0
Hidden margins
or surprises
5 pillars
One goal: predictable
growth based on data
// How We Work 03

From introduction
to results.

01
Introduction
An honest conversation about where you stand. No pitch — just listening and asking the right questions. We discuss where you are, where you want to go and whether we're the right partner.
02
Free Performance Funnel
S.C.A.L.E. analysis of funnel, positioning, budget allocation and ROI potential. Including roadmap and business case. Content process review and full funnel analysis from first visit to conversion.
03
Setup & Launch
Funnel bouwen als dat nodig is, of direct live met campagnes. Structuur voor voorspelbare groei staat voorop. Route A of B op basis van de funnel-uitkomsten.
04
Execution & Scale
Bi-weekly check-ins, continuous optimisation. Campaigns that grow as we learn more about what works. Monthly reporting on the KPIs we agreed upon together.
// Start here
Ready to
scale?

MCG Digital builds your complete performance funnel for free. Pre-sell page, landing page, email flows, checkout and financial projections. In your branding. In 10 business days. If the numbers work, we scale together.

Free Funnel → All services