// Services

Every euro you
put into marketing
you should be able to
account for.

Most marketing leaders can't. Not because they don't want to. But because their agency sends platform reports that say nothing about actual revenue. MCG Digital offers two complementary service pillars that together form a complete growth system.

// Two pillars. Six services.
Media Buying Social Advertising Search Advertising Display & Affiliate Customer Journey Optimisation CRO SEO / GEO Marketing Automation Media Buying Social Advertising Search Advertising Display & Affiliate Customer Journey Optimisation CRO SEO / GEO Marketing Automation
01
// Pillar 01

Media Buying

Paid media that generates new customers. We manage ad budgets independently, without hidden commissions or platform preference. We optimise for ROAS, revenue and profit. Not spend. Not reach.

01 — Social Advertising Agency
More reach on Meta
won't fix a leaking funnel.
  • Campaign strategy & audience analysis
  • Creative briefing & direction
  • Ongoing creative pipeline
  • Data-driven budget allocation
  • A/B testing creatives & audiences
  • Retargeting funnels for warm audiences
  • Bi-weekly & monthly reporting
02 — Search Advertising & Google Ads
Do you know what every
Google Ads euro returns?
  • Search campaigns on purchase intent
  • Shopping campaigns for e-commerce
  • Display via Google Network
  • Performance Max with deliberate choices
  • Keyword research & negative keyword lists
  • Quality Score optimization
  • Conversion tracking & attribution model
  • Monthly business case reporting
03 — Display & Affiliate
Your audience forgets you after one impression.
  • Display advertising via Google Display Network and programmatic partners
  • Retargeting campaigns for visitors who haven't converted yet
  • Affiliate partner selection and onboarding based on quality
  • Ongoing management and optimisation of affiliate partnerships
  • Dynamic banner creation tailored to audience segments
02
// Pillar 02

Customer Journey Optimisation

Most businesses don't have a visibility problem. They have a conversion problem. Customer Journey Optimisation ensures every euro of media spend actually delivers returns.

04 — Conversion Rate Optimization
Most businesses
don't have a visibility
problem.
  • Full funnel from visit to conversion
  • Heatmaps & session recordings
  • A/B testing landing pages & CTAs
  • Technical audit: load times & UX
  • Ad creative vs landing page alignment
  • Lead generation funnel building
  • Email follow-up sequences
  • Conversion rate per channel & device
05 — SEO & GEO Agency
After six months of SEO
you should see what it returns.
  • Technical SEO audit: crawlability & indexation
  • Core Web Vitals & site architecture
  • Keyword research on purchase intent
  • On-page optimization: titles & structure
  • Content production based on audience needs
  • Local SEO Amsterdam & Bloemendaal
  • Link building via relevant partners
  • Monthly reporting on qualified inquiries
06 — Marketing Automation Agency
On average, 25% of leads
are lost before contact.
  • Email marketing strategy & campaigns
  • Automation flows: welcome, nurturing, winback
  • Lead scoring & behavior-based segmentation
  • CRM integration & synchronization
  • Landing pages via GoHighLevel
  • SMS & WhatsApp automation
  • A/B testing subject lines & timing
  • Reporting: conversions & revenue per flow
Every
partnership
starts with an
Introduction.

Before campaigns go live, we go through the S.C.A.L.E. process steps together. Roadmap, business case, positioning analysis and funnel review. So you know exactly what it costs and what it delivers, before a single euro is spent.

Schedule a Call →
// The S.C.A.L.E. Method
Read more about S.C.A.L.E. →