WE BUILD YOUR
PERFORMANCE FUNNEL.
FOR FREE.

No obligations, no hidden fees. We invest in your growth and prove our worth before you spend a single euro.

Schedule a call → See how it works ↓
MCG Digital Performance Funnel — geometric funnel visualization
€100M
fonQ revenue with MCG
1.1M
Simpel customers
+40%
Revenue growth Frits yr 1
3×
ROAS ZZUPER in 3 mo
Custom-built funnel for free◆ No obligations◆ In your brand style◆ Includes competitor analysis◆ Based on hundreds of reviews◆ With calculated business case◆ Delivered within 10 business days◆ No positive ROI? We keep working for free◆ Cancel anytime during the pilot◆ Custom-built funnel for free◆ No obligations◆ In your brand style◆ Includes competitor analysis◆ Based on hundreds of reviews◆ With calculated business case◆ Delivered within 10 business days◆ No positive ROI? We keep working for free◆ Cancel anytime during the pilot◆
// The Problem 01

You know you need more from your budget.
But you don't know where it's leaking.

You manage an agency, you get reports full of impressions and clicks, but the questions that actually matter, what is the ROI, and what does it leave us at the bottom of the line in revenue and profit?, remain unanswered. The data conflicts, the attribution is off, and meanwhile budget disappears into a black hole every month.

49% of PPC clients leave their agency within a year. Not because they stop advertising, but because they never got the answer.

We give that answer. Upfront. For free.

// MCG Digital flips the script

We invest in you first with a fully developed performance funnel, for free. In your tone of voice and your brand style, based on a competitor analysis and customer research drawn from hundreds of reviews in your market.

Only when you see what it delivers do you decide whether to move forward. You sign an agreement, but can cancel at any time. No lock-in, only results.

MCG Digital — geometric shapes on perspective grid
// What You Get 02

A complete performance funnel,
built for your business.
On us.

No template and no generic advisory report. A fully working funnel built for your business, in your tone of voice and brand style, aligned with your positioning. Delivered as a concrete design you can evaluate immediately.

Competitor analysis icon
01
Competitor Analysis

A thorough analysis of your market and direct competitors: where are the gaps, where are they weak and you strong? The funnel is built on a sharp understanding of the playing field — not in a vacuum.

Customer research icon
02
Customer Research Based on Hundreds of Reviews

Based on hundreds of reviews and customer feedback from your market, we map out the pain points and what customers value most. So your funnel speaks the language your audience actually uses.

Strategic funnel icon
03
Strategic Funnel Architecture

The full customer journey from first touchpoint to conversion, based on your audience, offering and market. No standard playbook — an approach that stems from the research.

Landing page icon
04
Landing Pages & Flows in Your Brand Style

Fully designed in your tone of voice, with your branding and aligned with your positioning. Not a standard template with your logo slapped on — built for your brand.

Business case icon
05
Business Case with Forecast

What will this funnel deliver? Calculated based on your margins, market and budget — with concrete euros instead of vague promises.

Delivery icon
06
Ready-to-Go Delivery

You receive the complete design as an HTML file — visual and concrete, ready to evaluate. No PowerPoint with bullet points, but a real funnel you can have built immediately.

// Examples 03

This is what a performance funnel
looks like.

Built in the brand style of each company, based on competitor analysis and customer research. Every funnel is unique — no templates, no standard playbooks.

// E-commerce / Skincare
Phosis

DTC product funnel for a premium skincare brand — from education and clinical results to direct purchase.

View funnel →
// Home Care
Saar aan Huis

Lead generation funnel for a home care provider — from emotional hook and social proof to introductory call.

View funnel →
// SaaS / MarTech
Datafy

Demo request funnel for a Marketing Mix Modeling platform — from problem framing and methodology to demo request.

View funnel →
// The Process 04

From request to working funnel.
In six steps.

— 01
A
Application
Fill in your company details, offering and growth ambition. Takes two minutes and commits you to nothing.
— 02
I
Intro Call
We assess whether we can deliver results in an honest conversation — no sales pitch.
— 03
Q
Questionnaire
Questions about your audience, offering, competition and current marketing efforts. This becomes our briefing document.
— 04
R
Research
We conduct competitor analysis, customer research based on hundreds of reviews, and a positioning analysis.
— 05
B
Build
Our team designs a complete custom performance funnel in your tone of voice and brand style. For free.
— 06
D
Delivery
You receive the funnel as an HTML file and we walk through the design and expected results together.
// If You Move Forward 05

Like the funnel?
Here's how we bring it to life.

The free funnel is our calling card. If you see what it can deliver and decide to move forward, here's how it works. You sign an agreement, but can cancel at any point during the pilot.

Cancel anytime
Phase 1
Implementation
€2,000
The funnel gets built in your systems: landing pages go live, tracking is set up and automations are connected.
Cancel anytime
Phase 2
Pilot Campaign
€2,000 / mo
Two-month pilot where you see exactly what it delivers in leads, revenue and ROAS.
⚡ No positive ROI? We keep working for free.
Flexible
✓
Cancel at any time
You sign an agreement, but you're never locked in during the pilot.
Ongoing
Phase 3
Scale
10% mediaspend
Minimum €2,000/mo. Our fee grows with your results.
Ongoing
Phase 4
Full Growth
15% mediaspend
Minimum €3,000/mo. Full funnel optimization from ad to repeat purchase.
// Qualification 06

This offer is not
for everyone.

Building your funnel costs us time and expertise. We only invest that in companies where we can actually deliver results.

✓
Min. €5,000 budget
Not all of it has to go to us, but to run campaigns profitably you need enough fuel.
✓
Product-market fit
You have customers and they're happy. We scale what already works.
✓
Ready to grow
If we deliver 50 new leads tomorrow, you can handle them.
✗ Not a fit if:
  • You can't invest at least €5,000 per month in marketing
  • Your product or service doesn't have paying customers yet
  • You need to build out your internal processes first
  • You're looking for an agency for branding, logos or social media content
// Why Free 07

Why do we invest
for free in your funnel?

01

Because we believe in it

If our funnel doesn't convince you, we don't deserve you as a client. We invest seriously in competitor analysis, customer research based on hundreds of reviews, and a funnel in your brand style and tone of voice. If that doesn't convince you, there's no foundation for a partnership.

02

Because our model allows it

Our revenue model is tied to your growth, not to retainers. That means we're selective about who we take on and willing to invest upfront in the relationship. You sign an agreement, but can cancel at any point during the pilot.

03

Because the market needs it

34% of marketing directors don't trust their agency. We break that pattern by leading with value instead of asking for commitment. No 45-minute pitch, no lock-in. First, we show what we can do.

// FAQ 08
Why is the funnel free? What's the catch?

We build the funnel to show what we can do. If it doesn't convince you, you walk away with a professional funnel design you can have built elsewhere. It's our risk, not yours.

How long until I receive the funnel?

After the intro call and completed questionnaire, we deliver the funnel within 10 business days.

What if I don't like the funnel?

Then we part ways, no strings attached. You keep the design.

What does it cost if I do want to move forward?

Implementation costs €2,000 one-time. The pilot campaigns cost €2,000 per month. You sign an agreement, but can cancel at any point during the pilot. When scaling, you pay a percentage of media spend — no fixed retainer.

How does the ROI guarantee work exactly?

After the two-month pilot, we evaluate the results together. No positive ROI? We keep working for free until there is. You only pay again once the campaign is demonstrably profitable.

When do I sign a contract?

At the start of the engagement. You sign an agreement, but can cancel at any point during the pilot. No lock-in, no notice period. We keep you with results, not paperwork.

Who owns the accounts and data?

You do, always. All ad accounts, analytics and campaign data belong to you. If you stop working with MCG, you take everything with you.

I already have an agency. Can I still request the free funnel?

Yes. The funnel is built independently. You can use the result as a benchmark against your current agency, or decide to switch.

How is this different from a free audit at other agencies?

Most agencies deliver a PDF with recommendations. We deliver a fully designed funnel in your brand style, based on competitor analysis and customer research, that you can have built right away. Concrete and visual, with a calculated business case.

How does the pricing model work when scaling?+

Our percentage is built into your cost per acquisition. The more you scale, the lower our share per customer becomes. The free performance funnel includes a business case that shows you exactly what to expect at every budget level. No surprises.

We build your performance funnel, for free. No retainer, no risk. Apply now →