DIGITAL
GROWTH THAT
DOESN'T FEEL LIKE GAMBLING.
MCG Digital offers a validating approach towards your growth objectives.
MCG Digital offers a validating approach towards your growth objectives.
Most marketing leaders can't answer that question. Not because they don't want to, but because the system behind it is broken. Mismatch between positioning and creative. Skewed attribution. No connection between ad spend and business results.
MCG Digital is the digital performance unit of Media Consulting Group. We help marketing leaders at direct-to-consumer scale-ups grow digitally through performance marketing, media buying and customer journey optimisation.
More budget into a leaking system doesn't work. First a profitable foundation, then scale. That's MCG's order. Always.
Most social campaigns don't fail because of the wrong platform. They fail because there's no clear objective, the audience is too broad or too narrow, creatives burn out too fast, and nobody is systematically testing what works.
More →Most business owners pay Google month after month without knowing that number. The budget goes in. The agency sends a report full of jargon. And nobody can explain which campaign generated how much revenue. That's not transparency. That's creating fog and burning budget.
More →Most display campaigns burn budget on irrelevant placements. Affiliate programmes run on autopilot without anyone checking partner quality. MCG Digital manages display and affiliate as an extension of your performance funnel: every impression has a purpose, every partner is evaluated on actual revenue contribution.
More →They have a conversion problem. Visitors come. But inquiries stay flat. High ad costs, low conversion rates, and no one can pinpoint where the funnel breaks. MCG Digital systematically analyzes where your funnel leaks and tests what works based on data, not gut feeling.
More →Rankings up on keywords your customer never searches for. More visitors but no increase in inquiries. Reports full of green arrows that say nothing about new customers. That's busywork, not SEO.
More →Not because of lack of interest, but because of poor follow-up. Timing is off. The message is generic. The lead falls through the cracks. Meanwhile, you've already lost the conversation to a competitor who did respond quickly.
More →Positioning, brand promise and proposition reviewed based on the deepest customer need. Assumptions validated through rapid micro-tests.
Finance as the foundation for marketing. ROI scenarios calculated based on your margin, conversion rate and budget. Before a single euro is spent.
Always optimizing for ROAS, revenue and profit. Full transparency. Shared access to accounts. No hidden margins.
80% of budget goes to proven channels and creatives. 20% to experimentation. Test small, scale fast. Stop what doesn't work.
Brand and performance fully integrated across the digital funnel. From awareness through social and search to loyalty via email and automation.
| MCG Digital | Average agency | |
|---|---|---|
| Access to ad accounts | ✓ You stay the owner | Agency account |
| Reporting on revenue & profit | ✓ KPIs that matter | Reach & impressions |
| Platform preference | ✓ None | Commission-driven |
| Contract type | ✓ Monthly / pilot | Annual contract |
| Strategy before campaign launch | ✓ S.C.A.L.E. Audit | Launch campaigns immediately |
| Attribution model | ✓ Predictive analytics | Platform last-click |
The pattern in all our cases is the same: distinctive positioning, performance-driven digital media and continuous optimisation on KPIs that truly matter. It starts with an honest conversation.
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