FREQUENTLY
ASKED
QUESTIONS.

We help D2C scale-ups grow profitably with digital media and customer journey optimization. Every engagement starts with a free Performance Funnel — pre-sell, landing, email, checkout and financial projections, in your branding, in 10 working days. We scale media spend only when the funnel economics prove it works.

D2C founders and CMOs at scale-ups with proven product-market fit, online-measurable revenue and at least €5,000/month marketing budget. Both ecommerce brands and service businesses.

Hybrid model:

• Funnel build: free (10 working days)
• Implementation: €2,000 one-time
• Pilot: €2,000/month for 2 months, cancellable
• Scaling: 10% of media spend (min €2,000/month)
• Full growth: 15% of media spend (min €3,000/month) — degressive

No positive ROI? We work for free.

The S.C.A.L.E. method: Stand Out (positioning) → Case-Driven (financial business case) → Attribution (data) → Launch (campaigns + funnel) → Evolve (continuous optimization). Bi-weekly check-ins, monthly reporting on agreed KPIs (revenue, profit, ROI — not vanity metrics).

€5,000/month total marketing budget. Below that the funnel economics don't work for either side.

Free funnel delivered in 10 working days. After approval: implementation in 2–4 weeks, pilot live within 30 days of kick-off.

No. Pilot is cancellable monthly. Scaling and Full Growth phases are no lock-in. Client owns all accounts and data — Meta, Google, GA4, CRM, everything.

Meta Ads, Google Ads (Search, Performance Max, YouTube), TikTok Ads, LinkedIn Ads, programmatic display. SEO and content production. Marketing automation (HubSpot, Klaviyo, GoHighLevel). CRO testing on Shopify, WooCommerce, custom stacks.

Revenue, profit and ROI — the CEO metrics. Not ROAS in isolation, not impressions, not click-through. Every campaign ties back to the financial business case we built upfront.

(1) Full funnel built upfront for free — risk reversal, not a pitch deck. (2) Always work from a financial business case, not a channel playbook. (3) Seniors only on every account. (4) No lock-in, client owns everything. (5) Access to MCG holding infrastructure (mass media, Datafy MMM attribution) when ready to scale beyond digital-only.