They have a conversion problem. Visitors come. But inquiries stay flat. High ad costs, low conversion rates, and no one can pinpoint where the funnel breaks. MCG Digital systematically analyzes where your funnel leaks and tests what works based on data, not gut feeling.
CRO is increasing the percentage of visitors who complete a desired action: a purchase, inquiry, or sign-up. It's not guesswork. It's a process of analyzing, forming hypotheses, and systematically testing.
A 1% improvement in conversion rate on a 50,000 euro monthly media budget can generate tens of thousands of euros in extra revenue - without additional ad spend. More revenue from the same traffic, with lower acquisition costs per new customer.
Using analytics, heatmaps, and user behavior, we identify the biggest leaks in the funnel. No assumptions - only data.
Based on the analysis, we formulate targeted hypotheses about what can improve and why. Every test has a clear objective.
Systematic A/B testing of landing pages, CTAs, forms, and funnel steps. Scale what works, stop what doesn't.
What's proven to work, we scale up. CRO is not a one-time action but a continuous process. The more you test, the more you learn.
We combine CRO with the rest of the funnel. A landing page that converts better directly lowers the cost per new customer in your ad campaigns. CRO and media buying driven by the same data deliver more than when managed by separate agencies.
As a conversion optimization agency and lead generation agency, we combine both: the funnel converts better and generates more qualified leads. As a funnel optimization agency, we also build complete lead generation funnels via our CRM system.
Free Funnel →CRO is a continuous process. The more you test, the more you learn about your audience. Every iteration further lowers the cost per new customer.
